Starting a New Business in Florida Choose Your name
Finding the right name for your startup can have a significant impact on your success. It can also be one of those things that comes to you, or you spend a great deal of deliberation over.
The wrong name can do worse than fail to resonate or connect with your customers. A clear, powerful name can be extremely helpful in your marketing and branding efforts.
Here are some pointers and help for finding the winning name for your Florida based business:
1. Avoid hard-to-spell names KISS (Keep it Simple Stupid)
You don’t want potential customers getting confused about how to find your business online. (I never understood why “Flickr” was pushed as the name for the photo-sharing site.) You want to avoid having to continually correct the misspelled version of your name. Keep it simple.
2. Use the Internet and search for your new name
Once you have determined a name you like, do a web search on the name. More often than not, you will find that someone else is already using that business name. While that won’t be a total showstopper, it should give you pause.
3. Register your .com for your new FL business
Consider the purchase of your .com name you want as a business investment. As your business grows so will the value of your URL.
You can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com, and if the domain name is taken, you can often track down the owner of the domain name and see if they are willing to sell it by using the “Whois” tool at GoDaddy
Don’t stop at just the web address, you should also lock down and register popular social media sites such as Facebook, YouTube, Venmo, Twitter, and Pinterest.
4. Ensure you always do a Trademark search with your name as well
part of starting a business is building equity and assets for the company. A trademark is a great asset for a new company and you want to ensure no-one else has your idea phrase or brand registered already. In order to check this do a search at USPTO.gov to get an idea as to whether you can get a trademark or service mark for the name.
5. Time to search the Florida Secretary of State website
Since you will likely want to structure your business as a corporation or LLC, you should do a search of the Secretary of State’s records to make sure your name won’t be confusingly similar to a business name that’s already registered.
Your name must be unique and not already registered or something similar is already registered. If it is too similar to an existing name, the Secretary of State may not allow you to register it. Your corporate lawyer can help you conduct this kind of search. You can do so here in Florida
6. Is your new business name catchy, will people remember it?
Choosing a name is not easy, you do not want anything to boring. However you do not want anything so off the wall that people have no clue what you do. You want your name to be something people want to say and you want your name to resonate with your target audience.
7. Put it out there get feedback on the new business name.
Come up with a few names maybe 10 variations and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations or cause people to think of something totally different when they hear the name
8. Use resources available for brainstorming names.
Get your thinking cap on and start brainstorming ideas with your business partner or team
- VisualThesaurus.com (visual around a keyword)
- Shopify Business Name Generator (generates business name ideas and checks domain availability simultaneously)
- NameMesh.com (provides a startup company name generator)
9. Finally, Ensure you are personally happy with the name.
You as the business owner will have to live with the name for a long time, so make sure you are happy with it and believe it will resonate with your customers. Take the time to get it right from the start.